People often say the most ingenious inventions are born out of necessity. Well, after over 20 years of hard club racing I grew weary of the constant struggle – spilling drinks and losing my belongings overboard, and so the PARTYBOOM was born. This fully insulated, multi-drink koozie is designed to attach to your sailboat's rig and is the first of its kind, oh, and it's ethically remade from retired sails, in Canada.